Manager, Marketing Analytics and Insights | Karius

Manager, Marketing Analytics and Insights

About Karius
Karius is a venture-backed life science startup that is transforming the way pathogens and other microbes are observed throughout the body.  By unlocking the information present in microbial cell-free DNA, we're helping doctors quickly solve their most challenging cases, providing industry partners with access to the microbial landscape to accelerate biomarker discovery and clinical trials, discover novel microbes, to ultimately reduce patient suffering worldwide. 


Position Summary
We are seeking a talented marketing analytics and insights professional to join our Marketing and Commercial team. In this role you will build and expand our marketing analytics capabilities to help us optimize the Karius customer journey and achieve personalization at scale. You will accomplish this initiative by analyzing our campaign effectiveness, performing customer segmentation, developing marketing attribution models to identify high ROI campaigns, and assisting with integrating voice of customer insights. You will also build out a Marketing KPI dashboard that evaluates our performance against the objectives in our Strategic Marketing Plan, which include, call-to-action (CTA) metrics, content usage, content engagement, content value/ROI, lead conversion rates, and customer acquisition costs. You will be an integral part of understanding our customer, including having a clear understanding of the competitive landscape. 


The ideal candidate has a strong analytical background with a business-oriented mindset. You are passionate about solving complex problems and you are curious to dig deeper into the data to explore new opportunities. 


Why Should You Join Us?
Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive blood test capable of identifying more than a thousand pathogens from a single blood draw, and helping industry accelerate the development of therapeutic solutions. The Karius Test we provide today is one of the most advanced solutions available to clinicians who aim to deliver better care to patients suffering from infectious diseases. Our test is the result of incredible work done by our scientists, statisticians, engineers, physicians, and industry experts, all driven by the same mission to save lives from infectious disease. You, as part of the Karius team, will be able to see how your work creates a life-changing impact on people at scale. 


Reports to:    Director, Marketing 

Location:  Redwood City, CA 


Primary Responsibilities

  • Develop an end to end marketing leads to sales opportunity funnel.
  • Create a process to track marketing campaign effectiveness and ROI.
  • Partner with commercial operations to build models and dashboards to monitor business performance.
  • Incorporate customer trends, insights, and business context into analyses and recommendations.
  • Act as an analytics expert on the product marketing team, and function as a partner in strategic planning, experimentation, attribution, and personalization initiatives.
  • Actively create and maintain a market landscape for today and in the future.
  • Integrate consumer insights learnings into a strategic perspective to identify competitive strengths and future health trends.
  • Maintain a deep understanding and current awareness of the healthcare industry.
  • Respond to research requests from executives, including company analysis and competitive assessments.
  • Research and attend relevant industry conferences. 


What’s Fun About the Job?
Karius is operating at the edge of what is now known to be possible in infectious disease diagnostics. With that, comes a wave of new and incredible challenges and opportunities. To deliver on that value, you will be tapping into some of the most advanced technologies, architecting and innovating where the current solutions simply don't suffice. You will get to see how much your work really matters. 


Travel:      Travel required up to 20%. 


Physical Requirements
Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment.


Position Requirements

  • Bachelor’s degree in Business. Marketing, Sales or equivalent; MBA preferred
  • A minimum of 5 years of relevant related experience with 2+ years of work experience required in Sales, Finance, Marketing, Analytics, Competitive Intelligence, Sales Operations, and/or Strategy consulting.
  • Strong understanding of CRM tools as well as marketing automation tools (i.e. Salesforce, Pardot, Looker, Google Analytics)
  • Experience with SaaS marketing technology and tools.
  • Experience building intuitive, yet multi-faceted reports and dashboards end-to-end.
  • Proven ability to plan and manage at both the strategic and operational level and to raise findings to upper management in a clear and concise manner.
  • Experience in conducting competitive analyses and generating actionable recommendations.


Personal Qualifications

  • Passionate, purpose-driven, and excited about Karius’ mission.
  • Mastered your craft, eager to learn and grow and desire to share knowledge.
  • Detail oriented with exceptional organizational and time management skills.
  • Endless curiosity and a need to dive deeper for understanding.
  • Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders.
  • Self-starting mentality and ability to drive results.
  • Exemplary project management skills with the ability to build schedules and mitigate against timeline delays.
  • Ability to work independently but also be an excellent team player.
  • Ability to work effectively and efficiently in a fast paced (startup) environment.
  • Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems.
Redwood City, CA